Navigating Multifamily Success: Aligning Views and Priorities

In the multifamily real estate realm, there’s a dynamic interplay of roles and perspectives. Owners, with their significant investments, rightly anticipate tangible returns. Management, serving as intermediaries, orchestrate efforts to translate these anticipations into real-world results, ensuring on-site teams are well equipped and guided.

On-site managers wear many hats. From regulatory adherence and staffing to resident relations and property management, they have their plate full. Yet, nestled within these myriad responsibilities is the pivotal role of leasing — the very engine driving revenue. When leasing thrives, other operational aspects align more seamlessly. Managers can then zero in on other essential tasks, which in turn satisfies the broader management hierarchy, culminating in contented owners and investors.

However, amidst the bustling on-site activities, how consistently is leasing given its due emphasis? Yet, a slight wobble in rental occupancy, and all eyes turn to leasing, underscoring its cardinal importance.

Parallel to these operational threads run the narratives of potential renters. Their quest for a home is not merely transactional. It’s steeped in personal aspirations, emotional undertones, and fundamental needs. Given these considerations, how prepared are our leasing teams to assist renters when they reach out to our communities?

This discussion brings us to a crucial reflection: Are our leasing teams receiving the robust support and tools they warrant and deserve? They’re the bridge between interest and commitment, and are responsible for converting an initial inquiry to a lead, then to a prospect and eventually into a resident. Ensuring their excellence not only guarantees satisfaction across the operational spectrum but also sets the stage for future growth. Their stellar deliverables pave the way for owners to contemplate further investments, widening the array of options for prospective renters.

In essence, the call to action is clear: Leasing teams deserve our unwavering support and recognition. Their role is not just fundamental but also transformative for the multifamily industry.

Geri Bettencourt, MBA | Co-Founder and Executive Vice President