The 10 Rules That Propel REV’s Professional Excellence

Navigating the complexities of the business world can often feel like traversing uncharted territory. On days when challenges seem insurmountable and the shuffle of responsibilities leaves you feeling lost, having a guiding light becomes invaluable. At REV, we’ve crafted our own blueprint for success — a set of ten rules that define our professional culture and serve as the compass navigating our daily operations. 

Our rules are prominently displayed throughout our office, representing a commitment to professional excellence that serves as the foundation of our thriving work environment. Partnering with REV not only introduces you to these guiding principles but actively involves your organization in embodying them. 

Let’s explore these 10 Rules and consider how they can elevate your approach to work and business.

1. Believe in Yourself: “If you believe you can OR if you believe you can’t, you’re right—SO, believe you can!”

Confidence is the driving force behind achievements. At REV, we encourage self-belief, recognizing its transformative power in navigating the challenges of multifamily leasing. In an industry where uncertainty is the norm, believing in oneself is a catalyst for innovation and success.

2. Lead by Example: “Lead by example: don’t just say it, do it!”

Leading by example represents our commitment to embodying the values we uphold, setting the standard for excellence that permeates our entire team. This principle extends beyond leadership—it’s a collective commitment that shapes our collaborative work environment.

3. Constructive Criticism: “Criticize privately, praise publicly—no public criticism, only public praise.”

Growth thrives in a positive environment. Emphasizing the importance of private feedback and public recognition cultivates a culture where team members feel valued, supported, and motivated to continually excel. Integral to this is our commitment to providing honest and transparent feedback, a testament to our dedication to continuous improvement.

4. You’re a Teammate, AND a Leader: “Whatever job you’re assigned, do your best!”

Each team member at REV is more than an individual contributor—they are both a teammate and a leader. Whether the task is grand or seemingly mundane, doing your best is an expectation. This rule showcases our belief that every role, regardless of hierarchy, plays a vital part in our collective success.

5. Learn from Mistakes: “When you make mistakes—LEARN from them & keep getting better and better.”

Mistakes are stepping stones to improvement. Encouraging a learning-oriented approach to challenges creates an environment where innovation flourishes, and each team member contributes to our collective success.

6. Punctuality Matters: “Be early, never late—it’s an important sign of respect for yourself & others.”

Time is a valuable resource. Being early is a powerful demonstration of professionalism and respect, setting a positive tone for the day and reinforcing commitment to success. In business timing can be critical, and punctuality becomes a gesture of dedication—not only to oneself but to the team and clients who rely on our timely contributions.

7. Positive Energy Only: “No negative energy. It’s a waste. Don’t argue. Disagree agreeably whenever it’s necessary to make a point.”

At REV, we discourage negative energy and unproductive arguments. Disagreeing agreeably fosters a collaborative and innovative work environment. Maintaining a positive atmosphere allows us to not only enhance the overall workplace experience but also ensure that our collective energy is directed toward finding constructive solutions rather than dwelling on challenges.

8. Leave Baggage Behind: “Always check your personal baggage at the office door.”

A clear mind is crucial for productivity. We encourage team members to leave personal issues behind, ensuring an environment where focus and efficiency flourish. Creating a space where personal matters take a backseat during work hours, allows our team members to dedicate their full attention to their professional responsibilities, contributing to a more effective and cohesive team.

9. Integrity in Action: “Practice what you preach—be sure to deliver on the promises you make!”

Integrity is non-negotiable at REV. Actions align with words, building trust within the team and with clients, and reinforcing our commitment to honesty and accountability. Practicing what we preach is a fundamental principle that shapes our interactions, decisions, and the overall reputation of our organization.

10. First Impressions Matter: “Dress for Success—you get one chance to make a good first impression.”

Professionalism starts with appearance. Making a positive first impression sets the tone for successful interactions, underscoring REV’s commitment to excellence from the first encounter. In a competitive industry, where relationships play a crucial role, presenting ourselves establishes a foundation of trust and credibility that lasts throughout our partnerships.

Consider how these principles can imbue your organization with a culture that champions confidence, accountability, and continuous improvement—the very approach that defines the REV way to success in multifamily leasing. 

These principles are part of what we evaluate with the REV Leasing Score and teach through the REV Leasing University. Partnering with us means inviting this transformative mindset into your organization, inspiring a culture that echoes the 10 rules driving REV’s professional excellence. 

In embracing these principles, you join us in navigating the complexities of the business world with a shared commitment to success.

Peter Roisman | Co-Founding Principal, President, & CEO